Why the Sense of Touch is so Important in Selling

Why the Sense of Touch is so Important in Selling

Humans are tactile people and touch is an important sense of wellbeing. Many common sensory marketing approaches focus on sight, sound or smell but the sense of touch should not be overlooked. It has been argued that touch can create symbolic connections between...
Looking to the future

Looking to the future

With many businesses furloughing staff and being subject to temporary closures, any current marketing efforts will have had the momentum sapped out of them. When things start to return to normal, and they will, it will be the companies that have laid the ground work...
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