Humans are tactile people and touch is an important sense of wellbeing. Many common sensory marketing approaches focus on sight, sound or smell but the sense of touch should not be overlooked. It has been argued that touch can create symbolic connections between...
With many businesses furloughing staff and being subject to temporary closures, any current marketing efforts will have had the momentum sapped out of them. When things start to return to normal, and they will, it will be the companies that have laid the ground work...
When the Prime Minister announced additional restrictions on Monday, we reached the conclusion that keeping our people safe has to be our priority. After that our priority is to do everything we can to help and support our customers. We are still here and want to...
When your customers look to you for their cosmetics or high end skin care products, they’re looking for more than a great product. They want packaging that confirms the quality and indulgence they’re looking for. But what you need is not just a great looking box. You...
If you’re reading this, you may have been looking for the answer to ‘How do I buy custom boxes with a logo?’. The simple answer is by asking us to produce them for you. The better answer is, let’s think beyond your logo. Your logo is a must, a given. It will be...
